Victor – an Aviation Growth Champion

Our becoming a Growth Investor Awards finalist in the prestigious Growth Champion Of The Year category has capped off a remarkable summer for Victor.

Growth Champion Of The Year is a major UK accolade for investee companies, recognising dynamic scale-up businesses and the talented teams driving them on. The category specifically looks at how efficiently and effectively growth capital (and associated support) has been optimised, deployed and measured.

A couple of months back Victor was invited to join a long-list of 15 distinguished finalists from a wide variety of sectors including food, retail and entertainment. One of our competitors PrivateFly also featured. Since then the judging process has short-listed to eight companies, and Victor is still in the running. This is an incredible achievement; more so because we are now the sole business representing both the aviation and travel industries. I am incredibly proud.

Next week a special awards microsite will launch so that the British business community can start voting for its overall champion, in conjunction with a final stage of independent judging. We’ll be posting further details here on how to vote in due course, so do check back. It goes without saying that we hope to take the ultimate prize and showcase the passion and exciting innovation of our sector in the best possible light. Do get behind us if you can!

The awards talk doesn’t end there either. This weekend, the Sunday Times publishes its latest Tech Track 100. This is an up-to-date list of Britain’s fastest-growing private tech companies – companies demonstrating a commitment to innovation and continual, game-changing development. Victor follows its strong showing last year with a similarly impressive entry at 20 for 2016/17. This, in turn, follows an entry at 15 for the Sunday Times Export Track 100 in May. Victor is only five years old but has always been on the right, upwardly mobile curve.

Our latest Tech Track 100 showing stems from four-year average sales growth of 139%. Like all of our Sunday Times listings of recent years it reiterates the fact that Victor is about building something for the long-term. We have a highly experienced management team in place to drive forwards a sustainable, consistent, carefully-thought out plan that fully understands the needs of the elite traveller and the relevant channels with which to reach them. Victor continues to champion the strong hybrid model of high-touch and innovative hi-tech automation upon which it launched back in 2011. This unique combination of human and technological resource enhances the Victor user experience and builds tangible customer loyalty.

At the start of the summer it was apparent that, in terms of turnover, we had caught our other online competitors in almost half the time that they’d been in business, as well as outpaced their performance by generating almost twice the booking revenues. Right now Victor is on course to add $18m in incremental revenue for 2016. Other players make claims for growth based entirely on vague percentages and statistics but ultimately it is the revenue numbers that really count. Victor is proving that it can significantly expand and retain its customer base whilst providing on demand, ‘surprise and delighy’ travel super-efficiently and at lower cost.

Nevertheless, there is still much for the team and I to do in order to compound Victor’s charter revolution. We remain committed to finding even newer efficiencies of operation and service, and to evolving our product and reach yet further. This year, typically, we have introduced a new business intelligence platform that touches over 22 million data points and uses smart algorithms to ensure that our teams can call and support our customers in the right way, at the right times. This all drives business vigour and growth.

Victor’s customer base is growing rapidly – the number of new members continues to swell month-by-month, a significant (and steady) percentage of these having never used a private jet before. In turn, our new intelligence platform is allowing us to serve customers 40% quicker, year-on-year, from initial request to full booking.  The point is that whilst Victor is bigger and more ‘on demand’ than ever before, we have the right blend of tech innovation and human intervention to ensure the customer journey through our marketplace only gets better and better.

I write this week as the Victor team smashes another highly significant milestone for number of bookings made in 2016, and look forward to ending the year exactly where we need to be. We have new product and expansion plans on the horizon, and everything in place to ensure our pedigree for growth continues into 2017.

Coming back to our Growth Investor Awards nomination it really would be icing on the proverbial cake if we do win. We’re hoping some of our aviation partners will feel able to vote for us – we are proud of our success so far, and to be leading charter aviation forwards.

Clive Jackson, Founder & CEO, Victor

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