Victor and the great outdoors…

What’s this opposite Victor HQ then? 

It’s our exciting test of some digital outdoor display advertising in one of London’s ‘mass affluent’ heartlands, Chelsea. This particular ‘poster’ site appears on busy Sloane Avenue, and features a 10-second static display of one of Victor’s renowned brand images (as part of a rotation of six different advertisements). 

We also have a second poster site in Kensington – in Kensington Arcade to be precise, right on the doorstep of NetJets’ European Head Office and with direct access to Kensington High Street underground station. 

This ad is another 10-second static on a 1/6 rotation but boasts some subtle animation – if you happen to be passing, watch the clouds, and the flags on the yacht! 

This marketing – giving a smart new twist to some of Victor’s classic brand imagery – has only just gone live but is already turning local heads. Catch it for the next fortnight or so.

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