Victor – A Great British Brand 2018

13/12/2017

For team Victor, this has been a year of replicating 2016’s incredible achievements and, in turn, demonstrating our continual high level of performance, innovation and dedication.

Proof in point – last December we were included among Country & Town House’s illustrious list of Great British Brands, and here we are again making 2018’s weighty tome alongside giants of ‘land, sea and sky’ including Rolls-Royce Motor Cars, Land Rover and Aston Martin.

Co-curated by everyone from former Vogue UK editor Alexandra Shulman and renowned journalists Alice Lascelles, Jonathan Margolis and Dylan Jones to V&A director Tristram Hunt and photographer Jon Gorrigan, Great British Brands 2018 reflects the UK’s brightest, most dynamic luxury brands – brands with ‘integrity, high ethical standards, outstanding service, invention, creativity and a rich cultural diversity’; not to mention impressive growth and a sincere focus on engaging and delighting the customer.

Great British Brands is also now collaborating with Number 10 Downing Street and the GREAT Britain campaign, and will help fly the flag for British business globally next year. We are proud to be viewed by our peers as still ‘cutting the mustard’ and continuing to deliver an exemplary travel service for this turbulent, fast-changing, digital world of ours.

Last year, we effectively doubled our turnover to around $40m. As we approach the end of 2017, we will easily surpass that figure and maintain our track record for rapid growth. Victor’s incredible growth trajectory – we have been growing quickly ever since our launch in 2011 – ensured our third consecutive placement in the Sunday Times’ annual Tech Track 100 this autumn, as well as a second year running in Deloitte’s UK Tech Fast 50 and EMEA Tech Fast 500. Prior to this, we earned 113th  position in the Financial Times’ inaugural FT1000 league table of Europe’s fastest-growing companies.

For Clive, our founder and CEO, and the wider team, these achievements are all about long-term performance and development over and above immediate celebration. In an industry dominated by the hype and major claims of certain new entrants it is transactions and progression that counts, and Victor’s awards this year more than reinforce that.

It was only a few months ago, of course, that Victor successfully completed a Series B fundraising round for $20m led by BP Ventures, the investment arm of global energy giant BP. Receiving backing from a major institutional investor like BP is a further glowing endorsement of the integrity and effectiveness of Victor’s business model, strategic vision and management team.

Beyond this, Series B funding will allow Victor to expand across new geography whilst enhancing operations in North America. Our Manhattan team has already more than quintupled in size in 2017 (and gained a new VP and senior marketing lead), helping ensure that transatlantic charter between London and Teterboro is one of our most popular requests. The team is well placed now to grow further in 2018.

Victor’s fundraise will also allow us to develop our unique digital, data-driven platform into a new ‘B2B’ marketplace connecting suppliers, brokers and other service providers. By creating a ‘full spectrum’ ecosystem of industry services – also including flight-planning and fuel provision – we hope to position ourselves as a vital hub for the private aviation sector.

We have already finalized a partnership with leading aviation services company RocketRoute. This will see both companies exploring synergies of process and service to enhance the day-to-day performance of general aviation operators. We have also signed a commercial agreement with Air BP to become the preferred fuel supplier for the charters we arrange at Air BP locations.

This integrates with a further initiative enabling fliers to offset carbon emissions from their Victor-booked flights via an exclusive portfolio of BP Target Neutral projects that are actively improving livelihoods in places like Africa and India. The initiative’s current trial phase is set to lead into a fully-fledged offering next spring. We’re very excited. Such activity deepens our long-held commitment to transforming the world of private aviation, and wider world around us.

So where has been big for Victor this year? Those aforementioned transatlantic hops between London and New York helped drive a 98% year-on-year increase in long-range flights with bigger aircraft like the Gulfstream G650 and Bombardier Global 6000. Elsewhere, Nice (leisure) and Zurich (business) were popular; so too summer spots Ibiza (charters up 70%), Mykonos (up 350%) and even Newquay, Cornwall (up 378%). The Champions League football final in Cardiff was our busiest single event, followed by Art Basel Miami, Masters Golf in Augusta and the Houston-hosted Super Bowl.

Despite a particularly harsh hurricane season, the Caribbean is still drawing jet traffic. Nevertheless, winter sun getaways to Africa are showing a significant surge in demand – charter to ‘pearl of the Indian Ocean’ Mozambique is one of our fastest-growing New Year destinations this year, alongside Madagascar and, in Central America, Belize.

2017 has been the year for Victor fliers travelling further afield than ever before. During the past 12 months, over 82% of Victor routes have been unique – indicating that fliers rarely duplicate their journeys and want flexible, on-demand travel anywhere and everywhere. This year’s ski season, for example, saw the usual charters straight to the foot of Alpine slopes but also a wide range of extreme adventures ranging from kite-skiing and orca whale diving in Senja, Norway (charters up 650%) to glacial expeditions in northern Iceland (up 200%).

All the while, we continue to enhance the cutting-edge tech, data science and ‘high touch’ customer service driving Victor’s uniquely transparent, totally seamless offering; all for the benefit of our users and partners, who continue to swell. It’s no surprise that online charter requests are up 120% year-on-year. Victor makes charter quicker, and easier.

Talking of partners, it’s been another extremely busy and colourful 12 months  of collusion – influencer collaborations with Net-A-Porter, flying global tech royalty from Silicon Valley to Helsinki aboard the 100-seat ‘Nerd Bird’ for major start-up event Slush (and connecting great minds and ideas in the most dynamic possible way), whisking Hillary Clinton to speak at the hugely prestigious CODE Conference (as ‘supporting partner’), pop-up activity with Rolls-Royce (at Concorso d’Eleganza by Lake Como), official duties as Royal Ascot’s private aviation partner (including supporting the meet’s private helicopter terminal) and even a team-up with model David Gandy for his forthcoming film project alongside Gentleman’s Journal. We could carry on….

But it’s time to wrap up this action-packed end of year review by once again thanking you, our brilliant fliers, operator partners and industry contacts. Our achievements and progress this year owe much to you all. We wouldn’t be a ‘Great British Brand’ without your support and enthusiasm for what we do. Thank you.

We’re really looking forward to taking our next big strides forward in 2018. In the meantime, we extend to you and your families our warmest season’s greetings and wish you an extremely Happy New Year.

Team Victor

Fly with Victor

On-demand private jet charter


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