The technique keeping Formula 1 drivers and the world’s top-flight CEOs on track
With the Monaco Grand Prix a noticeable gap in our calendar, we caught up with Hintsa Performance to offer you insight into their world-leading high-octane, high-performance coaching. Responsible for keeping Lewis Hamilton and Sebastian Vettel fighting fit, they know what it takes to reach the top – and how to stay there.
Formula 1 champions and Fortune 500 CEOs to executive teams worldwide trust Hintsa’s performance coaches to help them succeed. Hintsa-affiliated Formula 1 drivers have won the last ten World Drivers’ Championships in succession, making a total of 14 World Championships. Their track record also includes winning 99% of F1 races and over 96% of the available podium places in the modern era since 2014.
What if your performance now is only 80 percent of what you are capable of?
Hintsa coaches will often ask you: “What if your performance now is only 80 percent of what you are capable of?” To help you achieve your full potential, Hintsa uses a concept called the ‘Circle of Better Life’. A combination of general health, physical activity, nutrition, recovery, biomechanics and mental energy, it teaches that care and attention must be given to each one of these six components. At the centre of the model is Core, your inner motivation to reach sustainable change.

Hintsa’s ‘Circle of Better Life’ covers all key areas of health and wellbeing needed to enhance your performance.
As the world make small steps to reopen, it’s a good time to ensure we are all prepared to perform optimally within the new landscape, and Hintsa has put its expertise into helping you get ahead with a new set of digital tools.
There are three coaching programmes to choose from, and Victor members receive a 10% discount on Kickstart and Personal by applying the code: FLYVICTOR.
- Hintsa Kickstart offers a 1-month intensive coaching programme towards a better life and better performance and your personal Performance Coach to support you in planning for sustainable behaviour change
- Hintsa Personal – a holistic 7-month remote coaching programme
- Hintsa Premium – a top-of-the-line, highly-customised, 12-month coaching service.

You can choose whether you want to kickstart your performance with a one-month intensive programme or have long-term access to personal coaching.
The methodology started a long way from the current headquarters in Geneva, over 3,000 miles away when the late orthopaedic and trauma surgeon Aki Hintsa was working as a missionary doctor in Africa in the ’90s. It was in Ethiopia that he studied the training regimes of elite long-distance runners: noticing how they adopted an intuitively holistic attitude to health and wellbeing. He began to wonder how such an approach could be applied in a broader context and from there developed the Hintsa technique.

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