The European Dream

Europe remains one of the most popular destinations for American jet-setters. We explore what makes the continent so popular and speculate on some potential new travel patterns. 

In just a few months, global news networks will begin sharing nauseating images of crowded airports, long security lines, and delayed flights as millions flock to popular holiday destinations over the summer. While the traditional destinations of London, Paris, and Rome remain immensely popular, it has become the norm for many travellers to seek out more offbeat locations, where commercial flights may not be quite as seamless and readily available. 

According to Deborah Morin, Victor’s Vice President of Sales for North America, the most popular destination for American travelers tends to be Paris, as it also serves as a good basecamp for any further intra-Europe travel. Below, we’ve listed three alternative destinations that we think our US clientele might want to consider this year; 

Madeira, Portugal 

Certainly off-the-beaten-track considering that its closest neighbor is in Africa, not Europe. Due to its remote location, the island of Madeira is one of the best places in the world to stargaze and witness the Milky Way at night. However, remoteness shouldn’t be confused with inaccessibility, Funchal Airport is only three and a half hours away from Paris. 

Recently, Madeira has been trending on TikTok and Instagram, with many claiming it to be the Hawaii of Europe. It is without doubt, a place of unparalleled natural beauty, with an extremely rugged coastline, towering peaks, and verdant forests. Hiking along the levadas and narrow irrigation channels that crisscross the island has become particularly popular. 

Oslo, Norway 

For far too long, Oslo has lagged slightly behind other ‘cooler’ Scandinavian cities, that were more appealing to young backpackers and adventurers. However, in recent years it has begun to step up to the mark in a big way. Norwegian tourism has started to rise dramatically during the summer months, largely due to cities like Oslo, and the sense of energy that they exude. During July and August, the city comes alive with music festivals, street parties, and cultural events, making it an unexpected hub of activity and excitement.  

Oslo itself sits in close proximity of Bergen, Stockholm, Gothenburg, and Copenhagen, making it a good base camp for those looking to explore Scandinavia when the weather is a bit more friendly. Oslo Gardermoen airport is less than two and a half hours away from Paris. 

Ksamil, Albania 

With so many people flocking towards the usual spots in Western Europe to enjoy the sun and sea, heads have started to turn toward the quiet and pristine Adriatic coastline. Croatia has arguably made the most out of this new-found attention, although many intrepid travellers have begun to take notice of Albania and the plethora of natural and cultural world heritage sights that it has to offer. 

In the heat of summer, the white sands of Ksamil present the ultimate reprieve from the hustle and bustle of daily life. Tucked away on the southern coast of Albania, this hidden gem boasts some of the most stunning beaches in the region, making it a popular destination, but only for those in the know. 

The region is also steeped in history and culture, with a rich heritage dating back to the Illyrian era. Visitors can explore ancient ruins and fortresses, or simply take a leisurely stroll through the town’s winding streets, admiring the traditional architecture and soaking up the local atmosphere. For the more adventurous, there is the option of flying to Corfu Ioannis Kapodi airport, before spending half a day meandering along the coastline to Ksamil. 

For traveling around Europe, the Gulfstream G550 is a popular choice among jet setters, with its spacious cabin and long-range capabilities. However, for those seeking something a little smaller, the Citation XLS+ is a sleek and nimble option. The summer is fast approaching, and we are excited to assist you with our travel expertise in order to make sure that you receive the most preferable time slots on board the highest quality aircraft. To enquire about your 2024 European Summer travel plans, feel free to get in touch with one of our account managers